This too shall pass video by Ok Go !

Un vidéo qui est sorti en mars, mais que j’ai seulement découvert aujourd’hui… Merci mom ! Une réaction en chaîne superbe, avec une belle finale… Ok Go ! This too shall pass. Directeur video : James Frost.

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A video that was released in March, but I only found it out today … Thank you mom! A superb chain reaction, with a nice end ! Ok Go ! This too shall pass. Video director : James Frost.

James Frost on the video :

This was a truly collaborative effort of the highest order. The video is an accumulation of several months of extreme dedication and hard work, most notably by the band and Syyn labs. I first became involved last September when OK Go’s Damian Kulash contacted me and asked if I was interested. After meeting up with Damian, Tim and Adam Sadowsky (from Syyn Labs) to have the concept explained, and what they were going to try and achieve, I said, “count me in!” […]

The shoot was a surreal experience, we had three teams of people all after the same common goal – the engineers, the film crew, led by Producer Shirley Moyers (who had the impossible task of holding this thing together), and the band. It was a real collective team spirit led by Damian Kulash and his amazing skill to keep everyone energized and on their toes.

Two days and close to 60 takes later, we had made it to the other side, tired and weary but proud.

Informations found at Adland.

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