Posts tagged ‘Bespoke Studio’

3 January 2013

Bespoke Studio e-newsletters by Studio Newwork

First of all, I hope you had wonderful holidays ! I wish us all a highly creative year, filled with genius ideas, stunning projects and outstanding events !

The first post of the year is about graphic design, great graphic design. Studio Newwork was assigned to make Bespoke Studio e-newsletters, and they chose to make them look just like posters ; a very geometrical approach, that takes the time to find the good proportions, colors, angulations. The result sublimates the beauty of Bespoke Studio images (their website truly worth a visit). You can also see on Studio Newwork website the “behind the scene” graphic work under those punching posters, very meticulous. Love this systematic and neat approach.

Our approach was simply to-thepoint to let them know that Bespoke has been producing strong work. We removed all the unnecessary information, and we used one big, bold image, the photographer’s name and their agency’s name, and Bespoke Studio’s contact info on each e-Newsletter. Dynamic image cropping was one of the technique we used. Original images are great, but we cropped images carefully yet fearlessly. And one of the most important points of these e-Newsletter is to work flawlessly as triptik posters. They should go together well even though the images were shot by different photographers. Another important point is the grid to place design elements where they visually relate to the image. All the design elements are placed and aligned by using perfect square, 2:3 proportion, 90 degrees.

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Tout d’abord, j’espère que vous avez passé de merveilleuses vacances ! Je nous souhaite à tous une année hautement créative, remplie d’idées géniales, de projets superbes et d’évènements mémorables !

Le premier post de l’année est à propos du design graphique, du grand design graphique ! Le Studio Newwork a été choisi pour créer l’info-lettre du studio photographique Bespoke et ils ont décidé de présenter ces courriels sous la forme de posters très géométriques, en prenant bien le temps de trouver les proportions exactes, le match de couleur parfait et la position juste de la typographie. Le résultat sublime les images de Bespoke Studio (d’une grande qualité… leur site web vaut le détour). Le site web du Studio Newwork présente également le travail méticuleux derrière ces affiches frappantes. J’aime vraiment leur approche systématique et soignée, le résultat parle par lui-même.

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Via It’s Nice That and Studio Newwork.

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